Shield redrawn, now in vector format; Simplified in places; Line widths more organized and consistent; Typeface updated to match new identity; Color palette updated to be more muted and modern.

Updated black and white shield.

Horizontal lockups with new typography.

Vertical lockups with new typography.

Adapted from the halo of the Lamb of God and the Bishop’s crozier that appear on the shield, as well as Indiana’s identity as the “Crossroads of America,” the icon uses the positive space to show a traditional cross, but uses the negative space to show the graphic motif used in the shield and gives the idea of an intersection or “crossroads.” The icon allows the diocese to maintain a cohesive identity while adding a more modern element to the system, ideal for the website, social media, and at small sizes.

Excerpts from the identity guidelines booklet created to maintain continuity throughout the brand.

Accompanying the brand redesign was a new website built on Wordpress, utilizing the new shield and icon, as well as the updated colors and typography. See more at

The website is completely mobile-responsive, including a mobile-only menu that allows easy access to all pages on the site.

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